In what is being described by industry experts as “this must be some mistake”, purveyors of both inane banter and Dua Lipa songs, radio station Nova 919 has added a groundbreaking third song to their rotation.
Listeners of the station reported hearing a transmission fault which caused a brief break in Dua Lipa before the station played as much as 38 seconds of Post Malone’s Circles. The station then cut to four minutes of unbroken, maniacal laughter between breakfast show hosts, clearly another technical problem as the cackling usually lasts for nine minutes.
The fault seemed to have been fixed, but not before listeners were subjected to seven minutes of Puratap commercials, at which point the station returned to its regular playlist of Doja Cat bookended by Dua Lipa.
Industry insiders told Adelaide Mail that the mistake was likely nothing more than that…a mistake, and not a signal that Nova intends to shake things up.
‘Mate, everything that happens on commercial radio happens for a reason, there’s a fine science to it, but this one seemed like a bit of a slip-up from the Nova guys’ said anonymous insider Gav Knobson.
‘For instance, when you hear the brekky guys trotting out the same phoner topics they did four weeks ago, that’s nothing to do with a sheer dearth of creativity in breakfast radio, it’s because the audience loves familiarity, mate.
‘The research all shows that listeners want to hear the same exact thing every time they get in their car. If I turn the radio on I should hear a phoner topic that poses some moral conundrum like “would you sleep with your mate’s missus?”. Then a couple of the producers calling in pretending to be listeners, then a solid three minutes of maniacal laughter, then bang into Dua Lipa.
‘I don’t think Nova are going to change that genius recipe any time soon’.