A sign proclaiming Ingle Farm Shopping Centre to be ‘your local place for fashion’ has been found to offer an explanation for the unique style prevalent throughout Adelaide’s north eastern suburbs.
The style, described by those in the fashion industry as ‘MoNoHo Chic’ or ‘Modbury North Homeowner Chic’ is said to exhibit a diverse range of influences from the look of ‘ageing local footy club best & fairest runner up’ to ‘ageing Adelaide 36ers reserve cheerleader’.
I just look at some of these people, these fashionistas around Pooraka and Para Vista and Valley View and think, oh if only!
‘It is true, Ingle Farm Shopping Centre is your home for fashion in the north east’, says the centre’s resident Personal Stylist Jean-Paul Cul-De-Sac. ‘When I got the call up to come and work in such a fashion hotbed, an epicentre, I jumped at the opportunity’.
‘Paris, Milan, the Farm. This is what the designers are saying nowadays. They want polo shirts that look like they were originally designed for a local chicken shop. They want leggings with that alluring see-through look because they date back to 1994’.
‘I love it, the irony of it all!’, Cul-De-Sac continues, ‘I just look at some of these people, these fashionistas around Pooraka and Para Vista and Valley View and think, oh if only! One day I might have the confidence to even try pairing an oversized shirt from Lowe’s with a vintage Jim Beam Racing hat and cargo shorts…one day’.
