26 January, 2020 South Australia's other fake news source

New SA tourism campaign just a 5 day live stream of weeping widow

TRENT BARTLETT

South Australia’s tourism commission has unveiled a new marketing concept that is equal parts depressing and long, the two key ingredients of a successful SA tourism campaign.

The new concept – a five day-long video of a recently widowed octogenarian mourning the loss of her husband of sixty-five years – will be live-streamed across all of South Australia’s social media channels in a world first.

While earlier SATC campaigns have been at times maudlin and lengthy, never has any one campaign ticked both of these important boxes at once

The video will be filmed at a new, made-for-purpose funeral-tourism movie set, designed and built in South Australia. Another win for South Australia’s booming film industry.

‘While earlier SATC campaigns have been at times maudlin and lengthy, never has any one campaign ticked both of these important boxes at once’, says Agatha Christine, Director of Disruptive Client Creative Executive Liaison Services at SATC’s creative agency BTAWBBATA.

‘We needed an idea that perfectly captured the feelings of loneliness and futility that come with living in Adelaide later in life. We thought this image of a weeping woman sitting alone in a funeral parlour would capture it’.

‘Then we thought, “let’s make it five days long” because this type of long-form content is just so shareable and snackable and we think people are going to want to binge this’.

in News, Travel
Related Posts

Nobody asking ‘why no Adelaide?’ about this band’s tour for some reason

13 February, 2019

13 February, 2019

Dozens of international bands tour Australia each year, with many of them bypassing South Australia’s capital in favour of its...

“Yeah that counts as a bath” says dad who has clearly given up for the year

22 December, 2019

22 December, 2019

In what was initially meant to just be letting the kids “dip their feet in” the water play area of...

Study finds 97% of Medindie car crashes caused by drivers looking up Scotty's kilt

28 March, 2019

28 March, 2019

The Road And Car Executive has released their most recent annual Medindie accident causation report, with some startling results. ‘There’s...

Adelaide man thinks shirt smelling like smoke is the biggest issue as hundreds flee homes

21 November, 2019

21 November, 2019

As residents of Yorke Peninsula have fled their homes overnight, only to hear this morning that their property is lost,...

Save big with your SAFM 107 Card at these places today!

27 March, 2019

27 March, 2019

Here at Adelaide Mail, we’ve got some pretty powerful friends in high places, which means our proverbial fingers are on...

Number One! Number One! SA leads the nation in this one key statistic

16 August, 2019

16 August, 2019

There aren’t too many measures in which South Australia ranks first amongst Australian states. Mainland states that is. We remain...

The Advertiser returns to 100% satire following April Fools’ prank

2 April, 2019

2 April, 2019

It is a publication that has always gone to great lengths to get a laugh from South Australians. From the...

Don Pyke keen to sign Brodie Grundy to warm the bench in SANFL

27 May, 2019

27 May, 2019

With star Collingwood ruckman Brodie Grundy out of contract at the end of 2020, Adelaide Crows coach Don Pyke is...

Karen no longer knows how to threaten local businesses without Today Tonight

27 November, 2019

27 November, 2019

LET ME SPEAK TO THE MANAGER!: This morning as Clarence Gardens facebook-mum of two Karen Decrows, 43, set off for...

2001 Golden Grove High graduate still using the word ‘Gug’

2 January, 2019

2 January, 2019

Over 17 years since barely graduating from Golden Grove, Richard Mahogany of Greenwith continues to utilise obscure and almost obsolete...

Next election, let’s just all vote for Cosi and see what happens

24 May, 2019

24 May, 2019

With the Federal Election over and not a great deal changing, aside from increased health-care costs for the poor, many...

Remaining KI koalas go missing as news of PM’s visit spreads

8 January, 2020

8 January, 2020

As news of the Prime Minister’s visit to Kangaroo Island spreads amongst what remains of Kangaroo Island’s koala community, the...

Steven Marshall reinvents himself with some snazzy new sneakers

9 January, 2019

9 January, 2019

Never one to shrink from the opportunity to imitate one of his federal government counterparts, South Australian Premier Steven Marshall...

Vista local resigned to the fact it’s just easier to say they’re from Tea Tree Gully

29 October, 2018

29 October, 2018

‘Vista? Do you mean Para Vista?’ is the age old question that Britney Nicholls has heard time and time again...

90% of new Mortal Kombat movie just CCTV footage from Hindley Street

16 May, 2019

16 May, 2019

Adelaide is set to become a key piece of cinematic history, with the long-awaited follow-up to 1995’s Mortal Kombat to...

Comments

Leave a Reply

%d bloggers like this: