29 July, 2021 South Australia's other fake news source

New SA tourism campaign just a 5 day live stream of weeping widow

South Australia’s tourism commission has unveiled a new marketing concept that is equal parts depressing and long, the two key ingredients of a successful SA tourism campaign.

The new concept – a five day-long video of a recently widowed octogenarian mourning the loss of her husband of sixty-five years – will be live-streamed across all of South Australia’s social media channels in a world first.

While earlier SATC campaigns have been at times maudlin and lengthy, never has any one campaign ticked both of these important boxes at once

The video will be filmed at a new, made-for-purpose funeral-tourism movie set, designed and built in South Australia. Another win for South Australia’s booming film industry.

‘While earlier SATC campaigns have been at times maudlin and lengthy, never has any one campaign ticked both of these important boxes at once’, says Agatha Christine, Director of Disruptive Client Creative Executive Liaison Services at SATC’s creative agency BTAWBBATA.

‘We needed an idea that perfectly captured the feelings of loneliness and futility that come with living in Adelaide later in life. We thought this image of a weeping woman sitting alone in a funeral parlour would capture it’.

‘Then we thought, “let’s make it five days long” because this type of long-form content is just so shareable and snackable and we think people are going to want to binge this’.

in News, Travel
Related Posts

Shopper actually finds reasonably priced product at OTR

2 August, 2019

2 August, 2019

With South Australia’s government mandated restrictive shopping hours in full force, partly enacted to ensure citizens patronise local family-run service...

Election announced: Someone in Mt Barker orders 1,000 novelty cheques

11 April, 2019

11 April, 2019

Following the announcement from acting Prime Minister Scott Morrison that Australians will go to the polls on May 18th, somebody...

New “DogKeeper” package grants people $10,000 in Dogs Dollars for rent or Smirnoff Double Blacks

27 July, 2020

27 July, 2020

TRENT BARTLETT As South Australia grapples with the ongoing economic impact of COVID-19, the Federal Government has moved to stimulate...

300-year-old gum tree to be shipped in for Burnside Village redevelopment

10 March, 2020

10 March, 2020

With demolition works underway for the latest expansion to Burnside Village, the shopping centre’s owners have revealed their latest idea...

Wayne Weidemann’s glorious mullet immortalised in bronze statue

11 September, 2019

11 September, 2019

Never a city to be outdone by Melbourne, today Adelaide unveiled it’s very own bronze statue in response to Tayla...

Netflix to release Last Dance sequel about another team’s 97-98 former glory

17 May, 2020

17 May, 2020

As ‘The Last Dance’ documentary series about the 1997-1998 Chicago Bulls wraps up, Netflix has announced another series will be...

Sight of OTR toilet instantly cures man’s violent diarrhoea

7 December, 2018

7 December, 2018

After a week in Bali and a big ‘welcome home’ night with the boys, city construction labourer, Trey Dee, was...

Rob Lucas thanks Tammy from MyBudget for her assistance this week

5 September, 2018

5 September, 2018

Preparing his first budget in over 17 years, Treasurer Lucas wasn’t really sure where to start. ‘Yeah, it was a...

2003 Seaford High graduate wears Year 12 jumper to commemorate the year he peaked

8 June, 2018

8 June, 2018

As he once again donned the faded maroon sweatshirt for a trip to the shops, Ryan Govern, 33, reminisced about...

Para Hills resident claims she’s from the Adelaide Hills

14 February, 2019

14 February, 2019

Seeking to up her social status and property value, Brittney Mounts of Para Hills has decided that her suburb counts...

Elizabeth resident lobbies council to change name to Playholden

17 October, 2019

17 October, 2019

As the third anniversary of the closure of the Holden plant at Elizabeth approaches, lifetime local resident Camira Minnet lobbies...

Melbourne man visits Adelaide just to complain about shop trading hours

12 January, 2019

12 January, 2019

Gouland Hambitter and his family moved to Melbourne from Adelaide when he was eight-years-old. His father had taken up a...

City dads mourn the closure of their sole fashion source

17 February, 2020

17 February, 2020

Dads from around Adelaide have gathered to pay silent tribute to their sole source of clothing and style advice following...

China finds crafty solution to Baby Formula problem

26 November, 2019

26 November, 2019

With the aftermath of 2008’s Chinese milk scandal still looming over parents’ minds across the country, one Chinese company has...

Pray for Kane: Cornes forced to scrap next six months of story ideas

4 September, 2019

4 September, 2019

Kane Cornes’s media career has been thrown into disarray after Adelaide Crows co-captain Taylor Walker announced that he will be...

Comments

Leave a Reply

%d bloggers like this: