8 July, 2020 South Australia's other fake news source

New SA tourism campaign just a 5 day live stream of weeping widow

South Australia’s tourism commission has unveiled a new marketing concept that is equal parts depressing and long, the two key ingredients of a successful SA tourism campaign.

The new concept – a five day-long video of a recently widowed octogenarian mourning the loss of her husband of sixty-five years – will be live-streamed across all of South Australia’s social media channels in a world first.

While earlier SATC campaigns have been at times maudlin and lengthy, never has any one campaign ticked both of these important boxes at once

The video will be filmed at a new, made-for-purpose funeral-tourism movie set, designed and built in South Australia. Another win for South Australia’s booming film industry.

‘While earlier SATC campaigns have been at times maudlin and lengthy, never has any one campaign ticked both of these important boxes at once’, says Agatha Christine, Director of Disruptive Client Creative Executive Liaison Services at SATC’s creative agency BTAWBBATA.

‘We needed an idea that perfectly captured the feelings of loneliness and futility that come with living in Adelaide later in life. We thought this image of a weeping woman sitting alone in a funeral parlour would capture it’.

‘Then we thought, “let’s make it five days long” because this type of long-form content is just so shareable and snackable and we think people are going to want to binge this’.

in News, Travel
Related Posts

Casual Crows fan unsure if he’s supposed to love or hate Tex this week

3 June, 2019

3 June, 2019

With his form flip-flopping since the 2017 AFL Grand Final, Adelaide co-captain Taylor Walker has been the cause of much...

Save big with your SAFM 107 Card at these places today!

27 March, 2019

27 March, 2019

Here at Adelaide Mail, we’ve got some pretty powerful friends in high places, which means our proverbial fingers are on...

New “Farmers Onion” Iced Coffee flavour only popular with one man

29 October, 2019

29 October, 2019

In a bold new move by South Australia’s highest selling beverage company, the new Farmer’s Union, “Farmer’s Onion” Iced Coffee...

Frequent Marion shopper develops sophisticated algorithm to avoid charity workers

28 May, 2018

28 May, 2018

Rosaline Baker, 56, of Warradale enjoys nothing more than a good shopping spree at nearby Westfield Marion. It’s local, convenient...

Bloke asking ‘Which Freeway do you mean?’ definitely not from here

5 November, 2019

5 November, 2019

A motorist who stopped at a Glen Osmond Road service station for directions to the closest mechanical likeness of a mythical...

Aspiring Magic Cave Father Christmas settles for Parabanks gig again

1 December, 2019

1 December, 2019

For professional shopping centre Father Christmas Claude St Velcro, it’s become a case of take what you can get. Every...

Community members begin filling in for teachers as strike takes effect

1 July, 2019

1 July, 2019

In a plot device lifted directly from the golden years of The Simpsons, unqualified members from the community have begun...

Penfolds to release limited edition cask Grange

20 December, 2019

20 December, 2019

In an effort to appeal to a wider and less affluent market, Penfolds have taken a new and innovative direction for their...

Confused F1 fan arrives in Albert Park, SA ahead of Grand Prix

14 March, 2019

14 March, 2019

Lanyard Boystongue didn’t know what to expect upon arriving in Adelaide ahead of the 2019 Australian Formula One Grand Prix....

Adelaide in midst of annual coloured chalk shortage

7 November, 2018

7 November, 2018

‘Tis the season for Christmas pageants throughout the state, and with that comes the yearly coloured chalk supply shortage. Parents...

Royal Park Salvage mascot should really get that middle leg looked at

11 February, 2020

11 February, 2020

Look, we’re not going to pretend we know what Royal Park Salvage does, or even go to the effort of...

MP Jon Gee caught pwning CS:GO noobs in parliament

1 August, 2019

1 August, 2019

Just a few days after being busted playing Solitaire during budget estimates, it seems the brazen member for Taylor, MP Jon...

Dad unnecessarily angry about how safe St. Kilda Playground is these days

11 June, 2020

11 June, 2020

Tired of enclosed trampolines, anti-bullying campaigns and gluten intolerances, distant father of six Darren Dedbeit decided to take the kids...

Bloke ordering a Halal Snack Pack at Adelaide yiros shop might as well be speaking another language

31 January, 2020

31 January, 2020

A tourist visiting from Sydney’s Newtown has confounded the owner of a North Adelaide yiros shop by attempting to order...

City resident can’t go twenty minutes without telling someone they live in the CBD

15 October, 2018

15 October, 2018

Even after months after moving into her new South Terrace apartment, Ebony Higgs of Adelaide, continues to remind everyone of...

Comments

Leave a Reply

%d bloggers like this: