19 January, 2021 South Australia's other fake news source

Government shocked when video of weeping man doesn’t encourage tourists to flock to SA

A baffling marketing campaign featuring an elderly man weeping as he toured throughout South Australia’s tourism hot spots has been given poor marks by focus groups. A startling indictment as everyone knows that focus groups are the most important aspect of any creative process.

We wanted to deliver a campaign that captured exactly how you feel as you realise that you’ve just blown a hundred and ten bucks to climb up on the roof of a grandstand

While nobody has yet been able to explain exactly what the old man was crying about, the creative agency behind the campaign has finally offered their rationale to the campaign.

‘We wanted to deliver a campaign that captured exactly how you feel as you realise that you’ve just blown a hundred and ten bucks to climb up on the roof of a grandstand’, says creative agency BTAWBBATA’s Director of Disruptive Client Creative Executive Liaison Services Agatha Christine.

‘When we initially got the brief, we were asked to come up with a concept that was disruptive and totally different to anything that’s ever been done before. So, we pitched this really great concept where we’d pick up the entire square mile of the Adelaide CBD and plonk it down right in the middle of Martin Place in Sydney. The idea was to get Sydneysiders to truly experience Adelaide on a tangible level’.

‘Unfortunately, the client came back to us and said “Yeah, when we said to come up with a concept that had never been done before, we actually meant come up with some pretentious video or something, whatever, we’ll just chuck ten mill in media at it and people will have to watch. This’ll piss off those idiots at The ‘Tiser”’.

in News, Travel
Related Posts

Next 8 hours of office chat reserved for ‘that weather last night’

19 August, 2020

19 August, 2020

When the most interesting thing to happen to the typical office employee between the hours of 5pm and 9am is...

Magic Cave now just a ‘Magic 3 x 4 metre room’

19 November, 2018

19 November, 2018

Budget cuts and declining sponsors have hit the Magic Cave hard this year, with Santa and his entire grotto allocated...

Every Polites building to be heritage listed in 2020

6 September, 2019

6 September, 2019

In a surprising move by the SA Heritage Listing Council, it has been deemed that each and every Polites building...

MIRACLE: PM somehow manages to make our Premier seem like a good leader

6 January, 2020

6 January, 2020

In perhaps his finest achievement of his Prime Ministership to-date, Scott Morrison has pulled off a selfless miracle, sacrificing his...

(BOT ARTICLE) O-Bahn takes Caleb Bond to Chidda for Iced Coffee drink

14 December, 2020

14 December, 2020

NOTE: It’s the end of the year and we’re running out of ideas. So we decided to put every Adelaide...

‘What’s Sydney got that Adelaide doesn’t?’ says man who can’t find job

15 July, 2019

15 July, 2019

Unemployed volleyball salesman and indiscriminately parochial South Australian Conrad Junkles is often leaping to the defence of his home state....

Bloke asking ‘Which Freeway do you mean?’ definitely not from here

5 November, 2019

5 November, 2019

A motorist who stopped at a Glen Osmond Road service station for directions to the closest mechanical likeness of a mythical...

OTR pay their staff fairly and we’re writing this of our own free will

11 December, 2019

11 December, 2019

In recent days, you may have seen news about how a group of lawyers are considering launching a class action...

Burnside girl with SACA membership actually spends 20 minutes watching the cricket

6 December, 2018

6 December, 2018

The Adelaide test match is renowned for its festive atmosphere, beautiful scenery and the heritage ground, but for many the...

Premier calls press conference just to ask “why would anybody want to go to Victoria?”

16 November, 2020

16 November, 2020

Premier Steven Marshall has called a press conference just hours before learning about a growing cluster of COVID-19 cases in...

Glam Adelaide intern fired for only reposting Southport Beach stairs six times in a week

31 August, 2020

31 August, 2020

A social media intern at South Australia’s home of lifestyle news and filtered drone photos, Glam Adelaide, has been let...

Parents, is your teen texting about Adelaide’s North-Eastern suburbs?

21 January, 2019

21 January, 2019

Is your teenage son or daughter always on their phone? The kids these days with their MSN Messenger and MySpace...

PSA: Victorians reminded to make their highly original jokes about Adelaide before midnight tonight

21 November, 2020

21 November, 2020

TRENT BARTLETT Victorians are being reminded that the opportunity to make their scintillatingly witty observations about the South Australian capital...

You can visit Red Square this weekend! (And by ‘Red Square’ we mean some ginger nerd)

20 May, 2020

20 May, 2020

With news breaking that pubs will not commence reopening until June, there are still plenty of ways to have fun...

Premier announces, then promptly cancels, Adelaide’s new “Everything Is Cancelled” Festival

6 November, 2020

6 November, 2020

TRENT BARTLETT In-keeping with the (now surely understood to be ironic) title of Australia’s Best Events State, South Australia has...

Comments

Leave a Reply

%d bloggers like this: