4 February, 2023

Superloop gives up, starts referring to itself as ‘Clipsal’

Before the first Superloop 500 event has even started, the company behind the naming rights has reportedly already given up on trying to convince people to call Adelaide’s Supercar event anything other than ‘the Clipsal’.

In fact, so ingrained is the ‘Clipsal’ nickname that directors of the fledgling internet provider have passed a motion to change the company’s trading name to Clipsal.

We did some market research and we found that Australians hate colloquial nicknames for the things they love. They strongly prefer official sounding sponsored names

‘When we signed on to become naming rights sponsors of the Clips…ahh, I mean, Superloop 500, we thought that Superloop was poised to become a household name’, says PR Manager Goyder Pavilion.

‘We did some market research and we found that Australians hate colloquial nicknames for the things they love. They strongly prefer official sounding sponsored names, like Titanium Security Arena, or that time Garry Hocking legally changed his name to Whiskas for a week’.

Unfortunately, the Adelaide public has not taken to this name and the company behind the new name face a tough decision.

‘Yeah, people just aren’t picking up on calling it “Superloop Adelaide 500 featuring Red Hot Chili Peppers” for some reason. Which is crazy because that just rolls off the tongue to me. So we’ve passed a motion to change our business name to Clipsal. We’re not sure what that word means, but it’s what people keep calling our event, so we figure, why not listen to the public on this?’

Schneider Electric issued Superloop a cease and desist upon Adelaide Mail publishing this article.

in News, Sport
Related Posts

Limited edition Womenz FruChocs released for International Women’s Day

5 March, 2020

5 March, 2020

MATT FREEMAN Menz Confectionery have released a special limited edition run of their much beloved FruChocs for International Women’s Day...

Next round of JobKeeper payments to be means-tested on whether your family can afford this milk

3 September, 2020

3 September, 2020

TRENT BARTLETT With Commonwealth funds rapidly running out due to the decisions of a welfare-obsessed, handout-crazed Federal Labor government, Treasury...

TAFE SA qualifications now offered on Foodland dockets with purchase over $40

3 December, 2018

3 December, 2018

The aftermath of controversy, audits, resignations, misconduct and corruption has led to TAFE SA taking drastic measures to ensure qualifications...

Man leverages home equity to pay for son’s frog cake addiction

2 February, 2019

2 February, 2019

Being a single parent is never easy financially, especially when you have a ten-year-old son eating upwards of three Balfours...

Exhumation of Somerton Man reveals hundreds of awful new true crime podcasts

19 May, 2021

19 May, 2021 2

Today in West Terrace cemetery, detectives with nothing better to do with their time will pull a dead man’s remains...

Local tweaker very disappointed with “OG Speed Shop”

29 July, 2020

29 July, 2020

Local jaw-clenching and awake enthusiast, Aymon DeGear has voiced his disappointment with a Klemzig service station, claiming they are falsely...

What the hell is East Terrace’s deal, anyway?

29 July, 2019

29 July, 2019

For all the plaudits paid to South Australia’s most famous drawer of grids Colonel William Light, nobody has ever bothered...

Jase reckons he could have his own Fringe show, mates agree

18 February, 2019

18 February, 2019

After having watched exactly 275 minutes of stand up comedy in his life, Jason ‘Jase’ Breadhand became convinced of his...

Shopper actually finds reasonably priced product at OTR

2 August, 2019

2 August, 2019

With South Australia’s government mandated restrictive shopping hours in full force, partly enacted to ensure citizens patronise local family-run service...

New tourism campaign vows to get “Visitors Back To SA, Tours Back At Wineries, and Cars Back On O-Bahn”

29 August, 2022

29 August, 2022 1

As tourists begin to return to South Australia, the SA Tourism Travel Trekking Transport Traffic & Traversing Taskforce (SATTTTTTT) has...

Apparently Di from Modbury thinks that shops are only allowed to have one employee each

13 May, 2021

13 May, 2021

TRENT BARTLETT Whenever the state government finds a renewed focus on shop trading hours, it can mean one of two...

6 Classic Adelaide Crows Moments We’ll Never, Ever, Ever, Ever Forget

15 November, 2021

15 November, 2021

MATTHEW DEVITT 1. The Toyota marketing department launches a football team Desperate to increase the fledgling sales of its 4-door...

We don’t care about the AFL GF, we have something even better…the Northern Districts U12s finals

1 September, 2020

1 September, 2020

TRENT BARTLETT With the centrepiece of footy in Australia set to head north to Australia’s centre of footy, Brisbane, South...

Community members begin filling in for teachers as strike takes effect

1 July, 2019

1 July, 2019

In a plot device lifted directly from the golden years of The Simpsons, unqualified members from the community have begun...

Uh-oh! This article is sponsored by some company, but we forgot who

20 February, 2019

20 February, 2019

After taking a look at The Betoota Advocate’s website and seeing how much advertising money we’re missing out on, we...

Comments

Leave a Reply

%d bloggers like this: