17 September, 2021 South Australia's other fake news source

50sixone to enforce minimum Instagram follower count policy for all diners

Diners of trendy dessert cafe 50sixone might need to rethink their after-dinner plans tonight following a change in policy from the restaurant owners, seeing patrons with fewer than 1,000 Instagram followers denied tables.

While most businesses welcome a bit of social media attention from their customers, the Hyde Park cafe entire business model rests on the back of colourful Instagram posts.

Each of our shakes costs at least $1,400 to produce, which means that we run at a loss of about $1,375 for each shake we sell

‘We can’t just be giving our tables away’, says maître d’ Pierre Gorgon, ‘you know, we’re not a charity.

‘Each of our shakes costs at least $1,400 to produce, which means that we run at a loss of about $1,375 for each shake we sell. It’s only with the word-of-mouth generated from Instagram that we can generate enough customers to make that money back’.

‘Of course, when we sell more shakes it means that we lose more money, so we need to generate more sales to make that money back. Instagram’s great at building this word-of-mouth to get more people through the door and sell more shakes. That’s why we’re implementing this policy’.

The new policy has seen would-be customers crafting creative ways of circumventing the ban.

‘Monday night was a bit embarrassing for a few of our customers’, says Gorgon, ‘we had four people claiming to be somebody called Kayla Itsines. One of them kept trying to sell me ebooks and showing me his abs. They were great abs, but I still prefer to read a paperback, call me old-fashioned, I guess’.

Related Posts

Business on former site of Barnacle Bill is not fooling anyone

22 January, 2020

22 January, 2020

Editor’s note: The most knowledgeable person on all things South Australian (that we know about, at least) Dave Walsh has...

New Adelaide bar without a neon sign probably doomed

11 September, 2019

11 September, 2019

It’s in a prime location and serves the best cocktails in a welcoming environment, but something is missing at Adelaide’s...

Sober Sea & Vines patron can still hear DJ Ötzi’s Hey Baby in his ears

11 June, 2019

11 June, 2019

Having committed to a well-intentioned but poorly-timed ‘month off the turps’ Alsace Lorraine found himself as designated driver for this...

“Our one mistake was not charging more for a thickshake” – 50SixOne

1 March, 2020

1 March, 2020

With the business in the hands of liquidators and its three remaining stores now closed, the owners of 50sixone have...

Norwood cafe Argo to begin taking bookings for those who just want to line up

24 October, 2018

24 October, 2018

In a move described by industry experts as ‘revolutionary’, the popular eastern suburbs brunch spot Argo is to begin taking...

Next round of JobKeeper payments to be means-tested on whether your family can afford this milk

3 September, 2020

3 September, 2020

TRENT BARTLETT With Commonwealth funds rapidly running out due to the decisions of a welfare-obsessed, handout-crazed Federal Labor government, Treasury...

Girl lasts until 2nd winery pretending to care about tasting wine

27 January, 2019

27 January, 2019

Brooke Dogtram likes to think that wine tours are about more than just getting day-drunk for a nominal fee of...

International musician moves back to Adelaide to start boutique counterfeit winery

20 August, 2019

20 August, 2019

Rumours have it that US singer-songwriter and previous Adelaide resident Ben Folds is heading back to South Australia for a...

Could’ve been more specific, say mates meeting at ‘Shit Norwood Cafe’

12 November, 2019

12 November, 2019

A pair of old friends who had arranged to catch up at ‘That shitty Italian place on The Parade’ are...

Limited edition Womenz FruChocs released for International Women’s Day

5 March, 2020

5 March, 2020

MATT FREEMAN Menz Confectionery have released a special limited edition run of their much beloved FruChocs for International Women’s Day...

Farmers Union to launch new milk-based sports energy drink

16 December, 2020

16 December, 2020

"The curdle helps you clear the hurdles"

Seeing a gap in the market, all OTRs start serving pancakes 24/7

17 June, 2019

17 June, 2019

With the Pancake Kitchen no longer operating 24 hours a day during the week, the OTR overlords have announced the...

We take a look back at ‘Crow Milk’ and the diabetes epidemic it caused

2 December, 2019

2 December, 2019

In the wake of current local flavoured milk wars, let’s take a moment to remember a simpler time in South...

Man calling a ‘parmi’ a ‘parma’ rightfully run out of town

21 March, 2019

21 March, 2019

Jolkeep Johnton thought that he was masking his innate Victorian-ness well, he would pronounce the word ‘graph’ with an almost...

REVEALED: Chicken Chef actually only qualified as a Kitchenhand

4 November, 2019

4 November, 2019

As part of Adelaide Mail’s “you should know this” investigative journalism article series, where we expose secrets from around South...

Comments

Leave a Reply to “Our one mistake was not charging more for a thickshake” – 50SixOne – Adelaide Mail Cancel reply

%d bloggers like this: